Job Description

Responsibilities: - Develop and execute comprehensive marketing campaigns to promote Axaipay's products and services. - Create content for various platforms, including social media, websites, email newsletters, and more, to engage with target audiences. - Work closely with the sales team to develop strategies that align with business goals and generate quality leads. - Conduct market research and competitor analysis to identify trends and opportunities for growth. - Manage the company’s social media accounts and online presence to increase brand visibility and engagement. - Track, analyze, and report on the performance of marketing campaigns using KPIs and metrics to optimize strategies. - Collaborate with cross-functional teams, including product development and customer support, to ensure consistent messaging and a unified brand experience. - Participate in events, exhibitions, and promotional activities to showcase Axaipay’s offerings. - Stay up to date with the latest digital marketing trends and technologies to enhance marketing initiatives. Requirements: - Bachelor’s degree in Marketing, Business, Communications, or a related field. - Proven experience in a marketing role, preferably in the fintech or digital payments industry. - Strong understanding of digital marketing channels, including social media, SEO, email marketing, and content creation. - Excellent written and verbal communication skills in English and Bahasa Malaysia. - Creative thinker with the ability to work independently and collaboratively in a fast-paced environment. - Proficient in marketing analytics tools (e.g., Google Analytics, social media insights) and campaign management software. - Familiarity with fintech or payment solutions will be a plus.